CHARM IT!

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LET'S BUILD YOUR CHARM BRACELET (or NECKLACE)!
Select Your Charm Jewelry
Add Some Charms
Mix & Match
Get Started!
Ready to sparkle & wow? Design a one-of-a-kind charm bracelet with best-sellers to tell her story. Let the charm magic (and smiles) begin!

CHARM IT! CO-BRAND COLLABS!

Designed to inspire girls to explore and embrace their truest, most confident self, while celebrating incredible women!

Let customers speak for us
from 1979 reviews
Bracelet is high quality as are the charms, great granddaughter just loved the personalization I did with her charms

She was so excited for the bracelet. She just started kindergarten.

Gold Aqua Stretch Bead Bracelet

I love the chain bracelet I order pink and purple. I would love more colors

Love it

Gold Glitter Lightning Charm

I am a 35 year old woman and my husband bought me a CHARM IT! charm bracelet and a few charms as one of my birthday gifts. He picked out this absolutely ADORABLE sun charm, as a reminder to always keep on the sunny side of life.

This was exactly as described and my daughter loves it! Hasn’t taken it off since she got it!!

Just love all of the cute charms on this site.

Love the unicorn charms. THank you so much!

LOVED the bracelet and all the charms I ordered! Perfect gift for my 5 year old niece!!

Double sided, solid metal, well made despite the $7 price tag which makes it even better. Gorgeous and well exceeded my expectations!

It’s so cute. My granddaughter loved it and the way it’s swiveled.

Gold Glitter Ghost Charm

Ordered for granddaughters bracelet for birthday in addition to two other charms. They are such great quality and she loves getting new charms for necklace and bracelets.