New & Spooky Cute Favorites! Shop Halloween!New & Spooky Cute Favorites! Shop Halloween

CHARM IT! x HARRY POTTER!

The wizarding world meets charm magic!

CHARM IT! x BARBIE!

Glitter meets glam in an iconic charm collection made for Barbie fans!

CHARM IT! x HELLO KITTY & FRIENDS!

Show off the super-cute world of Sanrio with Hello Kitty and Friends!

CHARM IT! x DISNEY COLLECTION!

Disney charms and accessories featuring her favorite characters!

CHARM IT! x GIRL SCOUTS!

One empowered charm collection celebrating Girl Scouts!

GIFT SETS!

Find the perfect gift in one click… Shop Gift Sets & the best gift-giver award will go to you!


HOW IT WORKS...

Select A Charm Accessory!

Choose a base charm bracelet or necklace! Silver, pink, gold, rainbow... you get the idea!

shop charm accessories
Add Some Charms!

The fun part… add charms that tell the story of who they are and what they LOVE!

shop charms
Mix & Match!

All the charms have clasps that easily snap onto charm accessories for customized creations and epic collections! Can't decide where to begin? Try Starter Sets that feature CHARM IT! faves! 

shop starter sets

Endless Possibilities!

With hundreds of charms and accessories to choose from the combinations are infinite!