HOW IT WORKS...
Choose a base charm bracelet or necklace! Silver, pink, gold, rainbow... you get the idea!
The fun part… add charms that tell the story of who they are and what they LOVE!
All the charms have clasps that easily snap onto charm accessories for customized creations and epic collections! Can't decide where to begin? Try Starter Sets that feature CHARM IT! faves!

Endless Possibilities!
With hundreds of charms and accessories to choose from the combinations are infinite!
The Latest Faves... check out these BEST SELLERS!
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Let customers speak for us
from 1237 reviews
Nice quality

This candy corn charm is the perfect gift, for my granddaughter, instead of getting her candy for Halloween, she will have this beautiful charm for ever!!

I’m “the coolest aunt ever”after sending her this fun bracelet and curated charms. It took me back to my childhood and I love sharing pieces of it with her.

I got these for birthday gifts and the girls loved them! There are so many options.

Really whimsical , colorful.. well made.. priced well..

Can't wait to start ordering some new charms.

This will make such a cute addition to my granddaughter's charm bracelet!

Gold Minnie Cupcake Charm

Love them

Gold Root Beer Float Charm

The charms are so fun, my granddaughters love changing them out.

Hello Kitty Chain Bracelet

Love love loved it

Gave as a gift and they loved it! Very sparkly and just cute!

My daughter loves this charm, and wears it solo on a necklace. What I love about it is that the design is on both sides. So if the charm flips around on her necklace, it doesn't make a difference. Made well, and very pretty.