HOW IT WORKS...
Choose a base charm bracelet or necklace! Silver, pink, gold, rainbow... you get the idea!
The fun part… add charms that tell the story of who they are and what they LOVE!
All the charms have clasps that easily snap onto charm accessories for customized creations and epic collections! Can't decide where to begin? Try Starter Sets that feature CHARM IT! faves!

Endless Possibilities!
With hundreds of charms and accessories to choose from the combinations are infinite!
The Latest Faves... check out these BEST SELLERS!
View all


















































STARTER SETS!

CHARM IT! x DISNEY COLLECTION!
PUZZLE TIME!
Let's Get Charmed!
JOIN THE LIST & ENJOY 20% OFF!
Join the list to receive exclusive offers and be the first to know about all things CHARM IT!
We (heart) Instagram!
Let customers speak for us
from 936 reviews
Rainbow Bead Kit

I ordered this charm for my granddaughter for Valentine's Day and I'm sure she will love it - it's adorable!

SUPER cute!!

It was a gift and she loved it

I love this charm it’s so cute so perfect pink is my favorite color.

Very pleased

Gold Swivel Pooh Charm

My granddaughter loves her charm it’s❤️. I give her my phone to pick out the ones she likes. This past time she picked out $800 worth, I laughed and told her I wish I was able to get you all of the ones you like and then limited her to 6. I love her shopping ideas❤️. Now my grandson who’s 4 wants his own charm it’s!

Glad no color

Chain Bracelet

Very bad experience,item did not come when expected, was a week late which means I had to explain to an 8 yr old that her gift was coming ,will never deal with your company again

Great quality! My Grandaughters are gonna love these.

Purple Chain Bracelet

Gold Chain Bracelet

Rainbow Chain Necklace