HOW IT WORKS...
Choose a base charm bracelet or necklace! Silver, pink, gold, rainbow... you get the idea!
The fun part… add charms that tell the story of who they are and what they LOVE!
All the charms have clasps that easily snap onto charm accessories for customized creations and epic collections! Can't decide where to begin? Try Starter Sets that feature CHARM IT! faves!

Endless Possibilities!
With hundreds of charms and accessories to choose from the combinations are infinite!
The Latest Faves... check out these BEST SELLERS!
View all

















































STARTER SETS!
CHARM IT! x DISNEY COLLECTION!
PUZZLE TIME!
Let's Get Charmed!
JOIN THE LIST & ENJOY 20% OFF!
Join the list to receive exclusive offers and be the first to know about all things CHARM IT!
We (heart) Instagram!
Let customers speak for us
from 1004 reviews
Are so lovely each charm specially the Axolotl it's so cute, all are absolutely fabulous...

It is so cute. I can’t wait to wear it!

Gold Ice Cream Cone Shaker Charm

The charms are adorable!

Excellent

Gold Castle Charm

Better than I expected. Granddaughter loves

I have absolutely loved every charm purchased.
Especially gold candy heart charm.
My granddaughters love them too.

Gold April Birthstone Charm

Sent this out of state to my 10 yr old niece. Hope she liked it. Haven't heard?? Looked cute to me.

This is not my first time buying a charm it bracelet. My daughter previously lost hers and all her charms so to get them back was pretty easy. They had more selection and the shipping was fast. I would definitely buy from them. Again, thank you for putting a smile on my daughter's face.

I purchased for my daughter and cousin (7 yr old and 10) they loved her

I bought this for my granddaughter's Easter basket, so she hasn't gotten it yet, but I'm sure she'll love it when she does! She gets to go on "secret" trips to Starbucks with just her mommy after school, so this will be a special memory for her!

I just got a brand new granddaughter and I’ve decided to start collecting charms for her. I bought the chain bracelet as her starter piece. It’s a very nice piece of jewelry and the charms are precious! I’m a new fan!!!

My Granddaughter will love it!