HOW IT WORKS...
Choose a base charm bracelet or necklace! Silver, pink, gold, rainbow... you get the idea!
The fun part… add charms that tell the story of who they are and what they LOVE!
All the charms have clasps that easily snap onto charm accessories for customized creations and epic collections! Can't decide where to begin? Try Starter Sets that feature CHARM IT! faves!

Endless Possibilities!
With hundreds of charms and accessories to choose from the combinations are infinite!
The Latest Faves... check out these BEST SELLERS!
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STARTER SETS!
CHARM IT! x DISNEY COLLECTION!
Let's Get Charmed!
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Let customers speak for us
from 1098 reviews
Gold Hello Kitty Shaker Charm
I ordered bracelets for my 3 daughters with individual charms for their interests and personalities
They are great quality and the kids loved them!!!

I ordered the rainbow charm bracelet with numerous animal charms for my 6 year old granddaughter. It was a real hit. Great quality, beautiful charms. I especially like that they are hypoallergenic.

Gold Hello Kitty Locket Charm

Cute bracelet & charms

My girls love to mix and match their charms. Add a charm for art class, add a charm for soccer practice.

both of my granddaughters Love this colorful chain, they Love the charms as well

Charms are excellent quality and super cute! Love them all 😁 will be buying more!

Gold Glitter Unicorn Charm

Kitty charns love them

Purchased a bracelet and several charms for my granddaughter’s 6th birthday. She loved it. I did too, but I loved seeing her smile. I asked which charm she liked the most. The ice cream cone because it moved.

I can’t stop ordering!! These charms are the most precious and amazing quality I’ve seen for girls!! I’ll continue shopping until my kid tells me to stop!

It’s become routine for my granddaughter to pick out her charm it’s. She is 6 and has taken very good care of them. This time she ordered one for her best friend at school.

super cute ! love it

My grand daughter loves her Hello Kitty bracelet. Added a pink graduation hat as it is for her Jr High Graduation. Perfect!