CHARM IT!

The Latest Faves... check out these BEST SELLERS!


LET'S BUILD YOUR CHARM BRACELET (or NECKLACE)!
Select Your Charm Jewelry
Add Some Charms
Mix & Match
Get Started!
Ready to sparkle & wow? Design a one-of-a-kind charm bracelet with best-sellers to tell her story. Let the charm magic (and smiles) begin!

CHARM IT! CO-BRAND COLLABS!

Designed to inspire girls to explore and embrace their truest, most confident self, while celebrating incredible women!

Let customers speak for us
from 2039 reviews
Pink flower bracelet is very sweet and perfect for all the charms!
Excellent
Adorable charm bracelet for my granddaughter! Arrived quickly and just as expected.
Awesome quality!
I got these for my granddaughter for Christmas, so obviously she hasn’t seen them yet! But the charms are a great size, a great weight, and the attention to detail is wonderful! I can’t wait for Christmas so see her open the package!
Gold Glitter Smiley Face Charm
They were just great
....my granddaughter is gonna love them
Got these for my grand aught’s 13 th birthday. She LOVES them.
Works
We discovered Charm It at a toy store shopping for my grandson. My grown daughter saw the Charm It area and that’s as far as shopping for her son went for a good 40 minutes! We love the detail and quality. We live the option to create themed bracelets. I’ve placed a huge order for bracelets and charms for her Christmas gifts! So excited to see her face!
Love the quality!
These playful and colorful charms are wonderful! There are so many to choose from! My granddaughter is infatuated with them....she has a bracelet and a necklace and she spends her time switching and alternating the charms. "They are all the things that I love!" she says of the charms.
Pink Heart Chain Bracelet
Pink Chain Link Bracelet
Wonderful







































