CHARM IT!

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LET'S BUILD YOUR CHARM BRACELET (or NECKLACE)!
Select Your Charm Jewelry
Add Some Charms
Mix & Match
Get Started!
Ready to sparkle & wow? Design a one-of-a-kind charm bracelet with best-sellers to tell her story. Let the charm magic (and smiles) begin!

CHARM IT! CO-BRAND COLLABS!

Designed to inspire girls to explore and embrace their truest, most confident self, while celebrating incredible women!

Let customers speak for us
from 2030 reviews
Ordered for my granddaughter for her birthday and can’t wait til I can give them to her!
Adorable charm bracelet for my granddaughter! Arrived quickly and just as expected.
I got these for my granddaughter for Christmas, so obviously she hasn’t seen them yet! But the charms are a great size, a great weight, and the attention to detail is wonderful! I can’t wait for Christmas so see her open the package!
These playful and colorful charms are wonderful! There are so many to choose from! My granddaughter is infatuated with them....she has a bracelet and a necklace and she spends her time switching and alternating the charms. "They are all the things that I love!" she says of the charms.
I love the sparkly pink of this charm. It’s really beautiful.
My 10 year old granddaughter is going to be thrilled with this beautiful charms bracelet which signifies her interests and birth month. I thought it was reasonably price. I bought 7 charms and plan on ordering again to add for her birthday. I have recommended this site to many of my friends.
The items I have purchased are quite lovely. I haven’t yet given to my granddaughter, but she is going to love them.
Got this beautiful charm bracelet for my granddaughter along with some charms. She loved them all and each item was well made and good quality! Loved the selections and the many options offered for charm jewelry!
LOVED the bracelet and all the charms I ordered! Perfect gift for my 5 year old niece!!
Ordered for granddaughters bracelet for birthday in addition to two other charms. They are such great quality and she loves getting new charms for necklace and bracelets.
So glad I got this for my 6 y/o daughter. She loves it. The bracelet and charms are of great quality, easy to connect and colorful.
Not only this charm but each one reminds us of something the child has done or accomplished in life so far , this little phone , my granddaughter plays on mine all the time
I have this to my granddaughter for her 5th birthday. I added 6 pink charms of her favorite things. She loved it!
I bought charms here to make necklaces for numerous little girls in my life and these charms are adorable!!
These charms are adorable! We love collecting them, very much!
We will continue to purchase from your shop!







































