HOW IT WORKS...

Select A Charm Accessory!

Choose a base charm bracelet or necklace! Silver, pink, gold, rainbow... you get the idea!

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Add Some Charms!

The fun part… add charms that tell the story of who they are and what they LOVE!

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Mix & Match!

All the charms have clasps that easily snap onto charm accessories for customized creations and epic collections! Can't decide where to begin? Try Starter Sets that feature CHARM IT! faves! 

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Endless Possibilities!

With hundreds of charms and accessories to choose from the combinations are infinite!

CHARM IT! x BARBIE!

Glitter meets glam in an iconic charm collection made for Barbie fans!

CHARM IT! x DISNEY COLLECTION!

Disney charms and accessories featuring her favorite characters!

CHARM IT! x GIRL SCOUTS!

One empowered charm collection celebrating Girl Scouts!

BEST SELLER!

The bracelet making kit is all about creating stacks by her!

PUZZLE TIME!

It’s a charm party puzzle and she’s invited to put all the pieces together!

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