HOW IT WORKS...
Choose a base charm bracelet or necklace! Silver, pink, gold, rainbow... you get the idea!
The fun part… add charms that tell the story of who they are and what they LOVE!
All the charms have clasps that easily snap onto charm accessories for customized creations and epic collections! Can't decide where to begin? Try Starter Sets that feature CHARM IT! faves!

Endless Possibilities!
With hundreds of charms and accessories to choose from the combinations are infinite!
The Latest Faves... check out these BEST SELLERS!
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STARTER SETS!
CHARM IT! x DISNEY COLLECTION!
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Let customers speak for us
from 941 reviews
Rainbow Chain Bracelet

Ordered chains and multiplecharms for my granddaughters. They loved them! Various Disney Princesses and unicorns, etc...one charm broke and I contacted the compslany and they are awesome and very helpful. Love this product and will be addingmore charms to the necklaces.

Worth the price

My granddaughters had just visited Disney and one of their favorite things was the castle. So of course, they needed the castle charm!

My granddaughter will love it like the others I gave for Christmas. I've started a holiday bracelet for her.

Rainbow Bead Kit

I ordered this charm for my granddaughter for Valentine's Day and I'm sure she will love it - it's adorable!

SUPER cute!!

It was a gift and she loved it

I love this charm it’s so cute so perfect pink is my favorite color.

Very pleased

Gold Swivel Pooh Charm

My granddaughter loves her charm it’s❤️. I give her my phone to pick out the ones she likes. This past time she picked out $800 worth, I laughed and told her I wish I was able to get you all of the ones you like and then limited her to 6. I love her shopping ideas❤️. Now my grandson who’s 4 wants his own charm it’s!

Glad no color

Chain Bracelet