HOW IT WORKS...
Choose a base charm bracelet or necklace! Silver, pink, gold, rainbow... you get the idea!
The fun part… add charms that tell the story of who they are and what they LOVE!
All the charms have clasps that easily snap onto charm accessories for customized creations and epic collections! Can't decide where to begin? Try Starter Sets that feature CHARM IT! faves!

Endless Possibilities!
With hundreds of charms and accessories to choose from the combinations are infinite!
The Latest Faves... check out these BEST SELLERS!
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Let customers speak for us
from 996 reviews
Gold April Birthstone Charm

Sent this out of state to my 10 yr old niece. Hope she liked it. Haven't heard?? Looked cute to me.

This is not my first time buying a charm it bracelet. My daughter previously lost hers and all her charms so to get them back was pretty easy. They had more selection and the shipping was fast. I would definitely buy from them. Again, thank you for putting a smile on my daughter's face.

I purchased for my daughter and cousin (7 yr old and 10) they loved her

I bought this for my granddaughter's Easter basket, so she hasn't gotten it yet, but I'm sure she'll love it when she does! She gets to go on "secret" trips to Starbucks with just her mommy after school, so this will be a special memory for her!

I just got a brand new granddaughter and I’ve decided to start collecting charms for her. I bought the chain bracelet as her starter piece. It’s a very nice piece of jewelry and the charms are precious! I’m a new fan!!!

My Granddaughter will love it!

My daughter loved it.

Bought this for my granddaughter's Easter basket. It's so cute, I know she's going to love it!

My granddaughter and her best friend are having so much fun with the charm bracelet. They pick a new charm every month.

Very pleased. Something my Granddaughter will cherish for years to come

I purchased the bracelet and charms as a birthday gift for my daughter.
The shipping was fast!
The charms are beautiful, and good quality!
I plan to purchase more charms to add to her bracelet
We love it!

So pretty! My granddaughter loves this jewelry. Very fashionable and the quality is great. I keep adding more charms to her collection.

Gold Glitter Tie-Dye Dolphin Charm

Once again I have not been disappointed.